Go Highlevel

CRM Systems

All-in-one CRM, marketing automation, and sales platform built primarily for agencies and service-based businesses. Founded in 2018, now with 600,000+ users. Replaces 15+ separate tools by consolidating CRM, email/SMS marketing, funnel building, website hosting, appointment scheduling, reputation management, and workflow automation into a single dashboard. Three pricing tiers: Starter ($97/mo), Unlimited ($297/mo), and Agency Pro/SaaS Mode ($497/mo), all with unlimited contacts. Key differentiator is white-label SaaS Mode, which lets agencies rebrand the entire platform and resell it to clients as their own software. Heavily adopted in solar, roofing, and home services. Recently launched AI Employee suite for automated voice calls, chatbots, and review responses. Common complaints include email deliverability issues (uses Mailgun under the hood), a steep learning curve, and hidden usage costs for SMS, AI credits, and phone that can push actual monthly spend well above the base plan price. Individual features lack the polish of dedicated tools but the consolidation value is hard to beat at the price point.